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Well said!

"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
- Philip Kotler


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"I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes..."
- Philip Dusenberry


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Job of the Month
COMPANY: Livingston Public Schools
POSITION: Assistant to the Superintendent
SEEKING:

Candidate to serve as the primary spokesperson for the district, including independent management of all facets of a well organized and strategic communication, media, and government relations program, using all available mediums, with emphasis on the use of the internet.

LOCATION: Livingston, NJ
Full Details
COMPANY: Puget Sound Energy
POSITION: Intern-Corporate Communications
SEEKING:

An intern to gain professional and personal growth through varied and challenging assignments in Puget Sound Energy’s Corporate Communications department. Paid internship.

LOCATION: Bellevue, WA
Full Details

Diboll & Associates
This month we talk with Alison Diboll, founder and CEO of Diboll & Associates


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news and Views
July 2008
Imagine Barack Obama asks Hillary Clinton to be his running mate;

Great idea - good for the party, good for the nation.
He could find a more suitable, less polarizing running mate.
A huge mistake on Obama's part.